If you’re like many, that sounds exactly like what you and your family need! Who wouldn’t want some extra money coming in? It might seem like pie in the sky, but it’s not a fantasy.
Earning a passive income is more achievable than you might realize. Read on to discover how passive incomes work, what makes them so advantageous, and common ways to create them.
In general, a passive income is cash flow that requires little to no regular effort to create and maintain.
That’s not to say that they don’t require work. But the labor involved in opening a passive income stream is normally upfront—you spend time and/or money in the beginning to set up the income stream, then sit back and reap the rewards as time goes on.
It’s an advantageous model because it can potentially free up your time—which is the most valuable resource you have.
But be warned—not all opportunities to create passive income are created equal. Here are a few proven strategies for you to consider!
Create digital products. EBooks, online courses, stock photos, and stock music are all passive income generators. They require initial time investments to create and publish, but then earn you money as users buy them over time.
Rent out property. Renting is a classic source of passive income. It requires money upfront to buy the property—and maybe time and more money for renovations. But once rent starts coming in, they’re income sources that don’t require your daily attention. (Note: Becoming a landlord may have other costs involved, like repairs or replacing old equipment or appliances.)
Build a team of sales professionals. This is the hidden gem of passive income. There’s a starting commitment of time to learn about your market and how to close sales. Then you’ll need to create a team of salespeople. Every time they make a sale, you earn a portion of the profit. Once you’ve mastered the basics, the sky’s the limit for how much passive income you can potentially earn!
If having a passive income stirs your interest, let me know. We can review your financial position, skills, and the opportunities available and see which one might work best for you!
The larger the problem to solve, the more rewards you will reap. We instinctively know this is true, even if we can’t articulate it. Just look at our spending habits.
Our favorite coffee shop solves our lack-of-energy-in-the-morning problem.
Music streaming soothes our rush hour stress with our favorite tunes.
A food delivery app removes the hassle of driving to a restaurant.
Your brands of choice provide you value by solving your problems. The more they fix, the more you love them!
So, imitate your favorites. Explore the problem you’ve identified until you’re an expert. Next, develop a solution that crushes the problem.
Training your sights on providing value won’t magically make you successful. But it can serve as a guiding light when you feel directionless and unsure of your next steps.
Can’t find your target market? Brainstorm which companies or agents would gain the most from implementing your solution. Be as specific as possible in explaining the benefits.
Struggling to discover a niche in a saturated market? Look for issues that competitors and industries have ignored or missed. It might be something they’ve accepted as cost of business.
Trying to scale up? Diligently research the obstacles your new clients face and tailor your solutions to their specific needs.
Let me know if you’re hungry to start a business. We can talk about the problems facing some of the largest industries in the world and how you can provide much needed solutions.
They feature a wide range of people in neat home offices and coffee shops bent over laptops in deep focus. And that reflects how most of us think about them; freelancer and entrepreneur are two different words for people who work outside the traditional employee/employer world.
But there’s more to the picture than stock photos let on. Here’s a look at the difference between freelancers and entrepreneurs.
Freelancers trade time and skill for money
The word freelance comes from the early 19th-century when English authors attempted to describe medieval mercenaries. Most knights in the middle ages pledged their loyalty to a lord. They swore that they would use their skills and resources to support their sovereign in times of war. But there were many knights who worked as mercenaries. They would fight for whoever had the most coin. Sir Walter Scott referred to these soldiers for hire as “free lances” in his novel Ivanhoe, and the name stuck.¹ Soon it was used to describe working without long-term commitments to a single employer.
Freelancers are essentially modern day mercenaries. They have a skillset that’s in demand and they sell it off to the highest bidder, typically for a short period of time or a specific project. They trade their skills and time for money, and then move on. A freelance graphic designer, for instance, might get hired by a small business in need of a new logo. They pay the designer a set fee, the designer delivers the logo, and the two parties part ways. The freelancer doesn’t have any more responsibilities towards the small business beyond completing a specific task, and the small business pays the freelancer a fee.
The main appeal of freelancing is flexibility. You get to decide for whom you work, the hours you work, and from where you work. Yes, you’ll have deadlines, but you get to decide how you’ll get everything done. Freelancing is also a great choice if you’re currently an employee and want to start exploring your options. Striking a balance with your side-gig and your main income stream can help bring in extra money to cover debt, save for retirement, or just have nicer vacations.
But freelancing has drawbacks. You’re still completing tasks for other people, you have to manage projects by yourself, and work can sometimes dry up. If you can’t maintain a healthy time balance with your main job, that work could suffer.
Entrepreneurs trade their team for money
Defining entrepreneurship is tricky. Freelancers and entrepreneurs have many things in common. But they end up working on different levels of risk and solving problems in very different ways. Remember how we said freelancers were like mercenaries, fighting wars for other people in exchange for money? Entrepreneurs are like the lords mercenaries fight for. They make decisions, assume responsibility for outcomes, and build things that last even when they are long gone. A more modern example would be your favorite local restaurant. The owner of the business doesn’t take your order, pour your drinks, and prepare your food. They have a team that does all of that for them. But they had the vision of owning a restaurant, may have reached out to investors, and then took on the financial uncertainty of starting the restaurant. They make the top-level decisions but rely on a team to ensure that the day-to-day operations work smoothly.
Starting a business is risky. Only 25% make it past their 15th birthday.² But the advantage of successfully starting a business is that it will eventually reach a point where it runs on its own. Apple didn’t need Steve Jobs to operate. Amazon doesn’t need Jeff Bezos. Neither does your favorite local restaurant. They’re all built on a system and have teams that empower them to grow and accomplish more than they could independently. A freelancer’s income, however, is tied directly to the time they invest. If they get sick, they can’t earn. Losing just a single client could be a significant loss of business.
Interested in freelancing or starting up your own venture? Let’s talk! There are perfect opportunities out there for you to start exploring your potential.
¹ “The Surprising History of ‘Freelance’,” Merriam-Webster, https://www.merriam-webster.com/words-at-play/freelance-origin-meaning
² Michael T. Deane, “Top 6 Reasons New Businesses Fail,” Investopedia, Feb 28, 2020, https://www.investopedia.com/financial-edge/1010/top-6-reasons-new-businesses-fail.aspx#:~:text=Data%20from%20the%20BLS%20shows,to%2015%20years%20or%20more.
We didn’t think how fragile chatting around the water cooler at work, having a meal in your favorite restaurant whenever you wanted, or going to the movies on the weekend really were. But months of shutdowns, social distancing, and required mask-wearing have made us feel it. Life is definitely different from what it was in February 2020.
And that’s where your opportunity lies.
Despite the negative ramifications, COVID-19 has created the chance you’ve been waiting for to live life on your own terms. Here’s how you bounce back from the pandemic stronger than ever and poised to pursue your dreams.
Decide Where You Want To Live
You’ve seen the headlines; people are fleeing cities like New York and Los Angeles for suburbs or even totally new states¹⁺². Those trends aren’t necessarily new, but there’s no doubt that COVID-19 has accelerated the process. And it makes sense when you think about it. Cities are convenient. People are willing to live there and often pay absurd rent because it places them near job opportunities. But months of lockdowns and surging unemployment have either shattered traditional career dreams or shown workers they can function anywhere with an internet connection. Why live somewhere expensive that you don’t like with no jobs?
But the mass urban exodus is also the opportunity of a lifetime. First, remember that you can work anywhere in the world that has an internet connection. You’re no longer tied to the eastern seaboard or California if you want a high paying job. Second, those ex-city dwellers have gotten used to services and amenities. Meeting those demands in a smaller city where property can be cheaper and taxes can be lower has huge upside potential. All you have to do is identify where you want to live and determine the opportunity level. Love mountains and fast internet? Check out Chattanooga, the “Gig City” of the south! Durham, North Carolina has a low population density paired with a huge demand for college degrees.³ And Iowa, once thought to be a cornfield disguised as a state, has a booming economy and awesome culture.⁴ The point isn’t that you should move to a remote part of the midwest and flee civilization (though that’s always an option). It’s that opportunity is more accessible than ever from anywhere in the country and is only limited by your imagination and courage. So why not investigate that small town or mid-sized city you may have never considered before? Now is the time to explore your options!
Build A Business
You’ve always wanted to build a business. And the COVID-19 pandemic has created the perfect opportunity to become an entrepreneur. Before you think it, let me just say—I know it sounds crazy. Starting a business is risky in the best of times, much less after economic shutdowns and a massive market decline. Plus, the pandemic has shot our collective anxiety levels through the roof!⁵ It can feel like there are uncountable roadblocks between you and pursuing your dream of being a business owner.
That’s why you have to be strategic about what type of business you start. Remember, the key to making money is problem solving. The larger the problem you solve, the more money you can potentially make. You probably won’t have to think too long and hard to come up with a list of ways you can help people for a dollar. Real estate agents, for instance, are helping families relocate outside the big city. Food delivery services are helping people stranded at home satisfy their pizza cravings. Do some research into a problem you’re passionate about solving and try some brainstorming for solutions. And because of the economic climate, you might be one of the few people taking action to fix things instead of living in fear!
In short, there’s opportunity hidden in this pandemic. You can bounce back from this season of COVID-19 in a place you love with a business you’re passionate about. If you’re interested in starting a business, let me know! We can talk about some big problems that are facing Americans and how you can help solve them.
¹ Matthew Haag, “New Yorkers Are Fleeing to the Suburbs: ‘The Demand Is Insane,’” The New York Times, Aug 30, 2020, https://www.nytimes.com/2020/08/30/nyregion/nyc-suburbs-housing-demand.html
² Sally Lockwood, “‘The city has become unbearable’: Why are so many people leaving Los Angeles?,” Sky News, Sept 14, 2020, https://news.sky.com/story/the-city-has-become-unbearable-why-are-so-many-people-leaving-los-angeles-12070183
³ Madison Hoff, “20 US cities with great jobs and smaller crowds that could bounce back quickly after the coronavirus pandemic,” Business Insider, May 16, 2020, https://www.businessinsider.com/cities-that-could-bounce-back-from-coronavirus-2020-5
⁴ Winona Dimeo-Ediger, “Why is everyone moving back to Iowa?,” MarketWatch, March 19, 2019, https://www.marketwatch.com/story/why-is-everyone-moving-back-to-iowa-2019-03-18
⁵ Alexa Lardieri, “Coronavirus Pandemic Causing Anxiety, Depression in Americans, CDC Finds,” U.S. News & World Report, Aug 13, 2020, https://www.usnews.com/news/health-news/articles/2020-08-13/coronavirus-pandemic-causing-anxiety-depression-in-americans-cdc-finds
It can be found in the title of this article. The best time to start teaching your children about financial decisions is when they’re children! Adults don’t typically take advice well from other adults (especially when they’re your parents and you’re trying to prove to them how smart and independent you are).
Heed this advice: Involve your kids in your family’s financial decisions and challenge them with game-like scenarios from as early as their grade school years.
Starting your kids’ education young can help give them a respect for money, remove financial mysteries, and establish deep-rooted beliefs about saving money, being cautious regarding risk, and avoiding debt.
1. Co-signing a loan
The Mistake: ‘I’m in a good financial position now. I want to be helpful. They said they’ll get me off the loan in 6 months or so.’
The Realities: If the person you’re co-signing for defaults on their payments, you’re required to make their payments, which can turn a good financial situation bad, fast. Also, lenders are not incentivized to remove co-signers – they’re motivated to lower risk (hence having a co-signer in the first place). This can make it hard to get your name off a loan, regardless of promises or good intentions. Keep in mind that if a family member or friend has a rough credit history – or no credit history – that requires them to have a co-signer, what might that tell you about the wisdom of being their co-signer? And finally, a co-signing situation that goes bad may ruin your credit reputation, and more tragically, may ruin your relationship.
The Lesson: ‘Never, ever, EVER, co-sign a loan.’
2. Taking on a mortgage payment that pushes the budget
The Mistake: ‘It’s our dream house. If we really budget tight and cut back here and there, we can afford it. The bank said we’re pre-approved…We’ll be sooo happy!’
The Realities: A house is one of the biggest purchases couples will ever make. Though emotion and excitement are impossible to remove from the decision, they should not be the driving forces. Just because you can afford the mortgage at the moment, doesn’t mean you’ll be able to in 5 or 10 years. Situations can change. What would happen if either partner lost their job for any length of time? Would you have to tap into savings? Also, many buyers dramatically underestimate the ongoing expenses tied to maintenance and additional services needed when owning a home. It’s a general rule of thumb that home owners will have to spend about 1% of the total cost of the home every year in upkeep. That means a $250,000 home would require an annual maintenance investment of $2,500 in the property. Will you resent the budgetary restrictions of the monthly mortgage payments once the novelty of your new house wears off?
The Lesson: ‘Never take on a mortgage payment that’s more than 25% of your income. Some say 30%, but 25% or less may be a safer financial position.’
3. Financing for a new car loan
The Mistake: ‘Used cars are unreliable. A new car will work great for a long time. I need a car to get to work and the bank was willing to work with me to lower the payments. After test driving it, I just have to have it.’
The Realities: First of all, no one ‘has to have’ a new car they need to finance. You’ve probably heard the expression, ‘a new car starts losing its value the moment you drive it off the lot.’ Well, it’s true. According to CARFAX, a car loses 10% of its value the moment you drive away from the dealership and another 10% by the end of the first year. That’s 20% of value lost in 12 months. After 5 years, that new car will have lost 60% of its value. Poof! The value that remains constant is your monthly payment, which can feel like a ball and chain once that new car smell fades.
The Lesson: ‘Buy a used car you can easily afford and get excited about. Then one day when you have saved enough money, you might be able to buy your dream car with cash.’
4. Financial retail purchases
The Mistake: ‘Our refrigerator is old and gross – we need a new one with a touch screen – the guy at the store said it will save us hundreds every year. It’s zero down – ZERO DOWN!’
The Realities: Many of these ‘buy on credit, zero down’ offers from appliance stores and other retail outlets count on naive shoppers fueled by the need for instant gratification. ‘Zero down, no payments until after the first year’ sounds good, but accrued or waived interest may often bite back in the end. Credit agreements can include stipulations that if a single payment is missed, the card holder can be required to pay interest dating back to the original purchase date! Shoppers who fall for these deals don’t always read the fine print before signing. Retail store credit cards may be enticing to shoppers who are offered an immediate 10% off their first purchase when they sign up. They might think, ‘I’ll use it to establish credit.’ But that store card can have a high interest rate. Best to think of these cards as putting a tiny little ticking time bomb in your wallet or purse.
The Lesson: ‘Don’t buy on credit what you think you can afford. If you want a ‘smart fridge,’ consider saving up and paying for it in cash. Make your mortgage and car payments on time, every time, if you want to help build your credit.’
5. Going into business with a friend
The Mistake: ‘Why work for a paycheck with people I don’t know? Why not start a business with a friend so I can have fun every day with people I like building something meaningful?’
The Realities: “This trap actually can sound really good at first glance. The truth is, starting a business with a friend can work. Many great companies have been started by two or more chums with a shared vision and an effective combination of skills. If either of the partners isn’t prepared to handle the challenges of entrepreneurship, the outcome might be disastrous, both from a personal and professional standpoint. It can help if inexperienced entrepreneurs are prepared to:
The Lesson: ‘Understand that the money, pressures, successes, and failures of business have ruined many great friendships. Consider going into business individually and working together as partners, rather than co-owners.’
6. Signing up for a credit card
The Mistake: ‘I need to build credit and this particular card offers great points and a low annual fee! It will only be used in case of emergency.’
The Reality: There are other ways to establish credit, like paying your rent and car loan payments on time. The average American household carries a credit card balance averaging over $16,000, and the average Canadian owes $22,081 in consumer debt. Credit cards can lead to debt that may take years (or decades) to pay off, especially for young people who are inexperienced with budgeting and managing money. The point programs of credit cards are enticing – kind of like when your grocer congratulates you for saving five bucks for using your VIP shopper card. So how exactly did you save money by spending money?
The Lesson: ‘Learn to discipline yourself to save for things you want to buy and then pay for them with cash. Focus on paying off debt – like student loans and car loans – not going further into the hole. And when you have to get a credit card, make sure to pay it off every month, and look for cards with rewards points. They are, in essence, paying you! But be sure to keep Lesson 5 in mind!’
The Balance: “How Much Should You Budget for Home Maintenance and Repairs.” 4.4.2017
CARFAX: “Car Depreciation: 5 Things to Consider.” 5.18.2017
MysteryMoneyMan: “5 of the Most Dangerous Financial Commitments You Can Make.” 1.16.2017
NerdWallet: “2016 American Household Credit Card Debt Study.” 2016
CBC News: “Canadians’ average debt load now up to $22,081, 3.6% rise since last year.” 12.16.2016