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Turning Dreams into Reality

June 13, 2024
A Guide for WealthWave Leaders

In the world of financial education and leadership, there's a fundamental truth: people need opportunities as big as their dreams. Unfortunately, too many people shrink their dreams to fit the confines of their current  opportunities, often settling for less than what they truly desire. This can be due to a lack of resources, knowledge, or guidance, which prevents them from fully realizing their potential.

As WealthWave leaders and financial educators, it's our mission to change that dynamic. We’re committed to empowering individuals with the tools, knowledge, and strategies needed to expand their horizons. By providing comprehensive financial education and innovative leadership, we aim to help people find and seize opportunities that are as vast and limitless as their dreams. Our goal is to inspire and guide individuals to not only dream big but to also achieve those dreams by breaking free from limitations and unlocking their full potential.

The Power of "Dreamscrolling“

A recent study reveals a fascinating insight: the average American spends nearly two and a half hours a day "dreamscrolling." This means they spend a considerable portion of their day looking at dream purchases or things they aspire to own, such as luxury cars, high-end fashion, exotic vacations, and other dreams.

While some might view this habit as mere wishful thinking or even a waste of time, the majority of participants (71%) see it as a motivational tool that propels them towards their financial goals. They believe that by visualizing what they desire, they stay focused and driven to achieve those dreams through better financial planning and hard work. This perspective highlights the psychological benefits of dreamscrolling, transforming it from a passive activity into an active form of goal-setting and aspiration.

Maximizing Time and Financial Goals

Dreamscrolling isn't just idle time spent on phones or computers. It's a pervasive habit that, over a year, accumulates to about 873 hours or nearly 36 days. For Gen Z, this daily practice stretches to over three hours, reflecting their constant engagement with digital content. Boomers, on the other hand, limit their dreamscrolling to around an hour per day, showing a stark generational contrast in technology use.

Notably, half of the respondents engage in dreamscrolling during work hours, blending professional tasks with personal browsing. This trend is even more pronounced among 20% of individuals who admit to spending three to four hours multitasking between job responsibilities and personal aspirations. The implications of such extensive dreamscrolling are significant, potentially affecting productivity and mental well-being as people juggle between their professional duties and the allure of digital escapism.

A Path to Smarter Financial Choices

Interestingly, dreamscrolling has a positive impact on financial behavior. More than half of the participants (56%) believe that looking at dream purchases helps them make smarter money decisions, allowing them to compare options and prioritize their spending. It also helps individuals avoid impulsive buying or accumulating debt, as noted by 30% of the respondents. Additionally, 25% of participants reported that dreamscrolling aids in better planning to achieve their financial goals by providing a clear vision of what they want to save for.

Beyond financial decisions, dreamscrolling acts as an investment in yourself, with 69% of respondents acknowledging that it helps them stay motivated and focused on their goals. It also serves as a reminder of the hard work they have put in to achieve these aspirations, fueling further determination and perseverance.

A Snapshot of Aspirations

Many Americans keep dream items saved in tabs or shopping carts, with the total cost of these items averaging $86,593.40. These dream items range from high-end electronics and luxury fashion to home improvement goods and travel packages.

Despite economic challenges like rising prices (54%), inability to save (29%), and growing debt (21%), people continue to dream big and hold onto their aspirational purchases. In fact, 43% increase their dreamscrolling during economic uncertainty, seeking comfort in the possibility of future purchases.

Additionally, 45% are spending more time on it now than in previous years, turning to online shopping as a source of inspiration and a way to escape the stresses of everyday life. This behavior highlights the enduring hope and optimism that many people maintain, even in the face of financial adversity.

Areas of Interest

Dreamscrolling spans various interests:

  • Real Estate: 21% look at homes, dreaming of their perfect living space or investment property.
  • Travel: 25% search for vacation destinations, planning their next getaway or imagining exotic adventures.
  • Personal Care: 23% explore beauty or self-care products, seeking ways to enhance their wellness and daily routines.
  • Pet Products: 19% shop for their pets, finding the best toys, food, and accessories to pamper their furry friends.
  • Fashion: 49% browse clothing, shoes, and accessories, keeping up with the latest trends and envisioning new outfits.
  • Technology: 30% focus on gadgets, staying updated on the newest innovations and tech advancements.
  • Home Décor: 29% look at furniture and decorations, designing their ideal home environment and finding inspiration for interior design.
The Role of Financial Professionals

While 65% of respondents are optimistic about eventually affording their dream purchases, nearly a quarter (23%) remain skeptical about their financial prospects. This significant gap presents a notable opportunity for financial professionals to step in and provide much-needed guidance. Additionally, over half of the respondents (51%) believe that owning their dream purchases would not only fulfill their desires but also enhance their overall financial security. Interestingly, close to half (47%) think that collaborating with a financial advisor could be a crucial step towards achieving these lofty goals. Therefore, the role of financial advisors becomes increasingly important in helping individuals navigate their financial journeys and turn their aspirations into reality.

The WealthWave Opportunity

As leaders and educators within WealthWave, we have the tools to help people bridge the gap between their dreams and their reality. By offering comprehensive financial education and personalized guidance tailored to each individual's needs, we can turn dreamers into doers. Our mission is to empower people with the knowledge and resources necessary to take control of their financial futures.

Encouraging people to expand their opportunities to match their dreams, rather than the other way around, is key to building a great business and a financially literate society. This involves not only teaching them the basics of money management but also inspiring them to set ambitious goals and pursue them with confidence. By fostering a culture of continuous learning and improvement, we can help individuals unlock their full potential and achieve lasting financial success.

Action Steps for WealthWave Leaders:
  1. Engage and Educate: Leverage the insights gained from observing client behaviors and preferences through dreamscrolling. Initiate meaningful conversations about their financial goals, emphasizing the critical role that strategic planning plays in achieving those objectives. Use relatable examples to illustrate the importance of setting realistic and achievable goals.
  2. Inspire and Motivate: Go beyond just presenting financial strategies—show clients a clear pathway to making their dreams a reality. Use case studies, success stories, and visual aids to demonstrate how smart financial strategies and disciplined saving can lead to tangible outcomes. Encourage clients by breaking down complex financial concepts into understandable steps.
  3. Provide Tools and Resources: Equip your clients with a comprehensive suite of tools and resources. Introduce them to user-friendly budgeting apps, educational workshops, and a library of financial literacy materials that can help them make informed decisions. Offer personalized advice on how to effectively use these tools to stay on track with their financial plans.
  4. Build Trust and Relationships: Establish yourself as a trustworthy and reliable partner in your clients' financial journeys. Regular check-ins, transparent communication, and tailored advice will help build a solid relationship. Offer ongoing support and show genuine interest in their progress, ensuring they feel valued and understood.
  5. Celebrate Achievements: Recognize and celebrate the milestones your clients reach, no matter how big or small. Celebrating their achievements reinforces the positive impact of their efforts and motivates them to continue working towards their goals. Organize recognition events, send personalized congratulatory messages, or highlight their successes in newsletters to keep the momentum going.

By aligning opportunities with dreams, we not only help individuals achieve their aspirations but also contribute to a broader mission of financial literacy and empowerment. This means providing the tools, resources, and guidance necessary for everyone to make informed decisions about their financial future. Let’s transform the dreamscrolling habit into a catalyst for real financial success, turning idle wishes into actionable plans. Together, we can build a brighter future, one where financial stability is within everyone's reach and dreams become tangible realities.