Chapter 2: The Age of the Baby-Boomers

Andy Horner  •  11/23/2014  •  Feature Presentation

Video Transcript

In 1945 at the end of WWII – a sailor kissed a nurse in Times Square. It seemed like everyone had the same idea – it was time to start a family. 

From 1946-1964, over 76 million babies were born the Baby Boomers!

During that window, 92% of the women who could have a baby did, with the average having four. As the birthrate in the U.S. doubled, so did all the needs of their households for the rest of their lives. 

The economic impact of this population explosion was something our country had never seen before. Millions of people crossing every stage of life together at the same time. 76 million babies needed diapers. Then, 76 million kids needed bikes. Then, 76 million first cars.   Millions needing college tuition, weddings and, eventually first homes. 

Wouldn't that have been an ideal time to be in any of those industries? All a company had to do to be ready at the right time was to provide the next need of the Boomers. Industries were created and fortunes were made as companies positioned themselves to serve them.

The needs of the Baby Boomers have always been predictable! We knew, for instance, that on January 1, 2011, the first Baby Boomer would reach traditional retirement age – 65. From then on, every 7 seconds – 10,900 per day – over 4 million people each year until 2029 would transition to this stage of life. 

The Baby-boomers’ statistics are staggering – a massive population with massive needs. And now, as they advance into their later years, what needs are they all thinking about? It’s not wedding rings, starter homes, and minivans. They’re thinking about their money – how best to manage it, make it last, and leave some of it to their children. Do you see opportunity in 76 million people all seeking the same answers about what to do with their money? Since the 40’s, those who were there for the Baby Boomers with the right solutions when they needed them built some of the most successful businesses in world. 

Over the course of this presentation, I’m going to show you how you can be there for the Baby Boomers and the generations following them. You’re going to see why they’re in such great need of help, why traditional solutions don’t fit them, why we’re uniquely positioned to serve them unlike anyone else, and why you should consider being part of what we’re doing.

(Sources included in the video above.)